"Collect, customise, and explore the new AR world of Nurchums… creating physical product demand through augmented reality gamification."
Elemento is a magical AR land which appears right in front of your eyes in the app. It's where the Growlies, Magikons, & Dinodos live. As you hatch characters in the app, they come to life in Elemento, and run around together. The Growlies live in the deep jungles, the Dinodos live in the firery lava pools, and the Magikons live amongst the magical frozen mountain lakes.
Hatch, collect, & customise your characters, then see them run around Elemento in AR!
Scanning charms unlocks powers and games in the app – encouraging physical product purchases (no in-app purchases). Collected charms can be viewed in the app.
Some videos...
Nurchums Elementos Hatching Egg & Augmented Reality App advert
Character customisation
Growlie Hunt minigame
Footage of a beta build from January.
The technical details...
I worked on this project two days a week for one year as an intern at HELLO®.
I worked on all aspects of the game development as part of the multi-disciplinary creative team at HELLO®.
The project was developed in Unity, scripted in C#, utilised ARKit, and built to XCode.
Copywriting by Kate Gallagher.